The Wolves открыли киберспортивное подразделение

Wolverhampton Wanderers football club that plays in the English Premier League established an esports division by partnering with the Dutch esports agency Bundled. “Wolves” will start their esports path in FIFA. 

According to Bundled managing director Melvyn Wolthers, The Wolves will develop their programme across Europe and the Far East. 

Statement by Russell Jones, Wolves head of marketing: 

“The growth in eSports is incredible. 160 million people are now tuning in to eSports every week, so entering this market presents a huge opportunity for the club to engage with fans in new and exciting ways. We will initially concentrate our eSports efforts around FIFA, which has also seen phenomenal growth. Over 10 million players entered this year’s e-series FIFA World Cup, with many more millions tuning in online to watch the action. We wanted to partner with an experienced agency so that we could enter the market with confidence. Bundled’s creative approach to content production and their experience of working with top eSports players and teams, puts them in a great position to support our ambition in this area.”

The Wolves join the likes of West Ham United and Manchester City who already joined the lines of esports organizations earlier.