Как зарабатывают стримеры. Часть 2: спонсорские материалы
Как зарабатывают стримеры. Часть 2: спонсорские материалы ⚡⚡⚡ Игровые и киберспортивные новости, аналитика, обзоры, репортажи на WePlay! Самые актуальные новости!
Twitch allows streamers to monetise their streams in a variety of ways. For example, there is a subscription to the channel and "bits" among the embedded functions. We talked about these and other basic mechanisms of streams monetisation in the previous article. Read it if you missed.
Today we are talking about how streamers make money with the sponsors’ help.
Varieties of such cooperation are difficult to classify. It is one big category in which only individual cases can be distinguished.
Everything that appears on camera is prepaid (no...yes...it depends)
Many brands associated with esports sign sponsorship contracts with teams and streamers. Sometimes one of the contract’s paragraphs states that streamer has to tell viewers on the stream that this company makes the PC setup (mouse, keyboard, headset, chair, a mouse pad).
Manufacturers of headphones, chairs, monitors and other equipment that may appear on camera, have massive amounts of such contracts. Razer company often sends its brand new devices to streamers without any contracts.
There are companies (aside of esports) that understand that this method is a useful marketing tool. Energy drink brands have a particular area in esports and even become part of the gaming culture. Tyler "Ninja" Blevins and Tim "TimTheTatman" Betar made contracts with the Red Bull and Monster Energy brands. Viewers always can see a branded refrigerator with the energy drink symbols in the background on camera.
Food delivery services Uber Eats and Postmates have contracted with Tyler "Ninja" Blevins and Michael "Shroud" Grzesiek to promote their service. And this is the perfect hit in the audience.
There is a much more short-term partnership. For example, partner streams for a particular game. So Apex Legends was promoted. Electronic Arts paid influential streamers to play their new Battle Royale game on the release day and sometime after that. By the way, you can read what came of it in our article.
Sometimes it happens that a streamer promotes not a game, but a movie or an event: a festival, a concert, etc. He/she can watch trailers, discuss them with the audience, return to the topic from time to time while resting from the game.
It is important to remember that the audience negatively perceives the advertising excess. Many viewers highly appreciate the broadcast’s atmosphere, and if the streamer plays the game solely to obtain sponsorship income, this may damage his/her reputation.