WePlay Esports and 1xBet: partnership of leaders

We are pleased to announce that WePlay Esports and 1xBet have entered into a partnership for the entire 2021.

Collaboration begins with the first season of WePlay Ultimate Fighting League and then extends to all tournaments until the end of the calendar year. The partnership between industry leaders aims to grow the industry's audience and enhance its esports experience. WePlay Esports and 1xBet are working together on a new approach to watching esports tournaments.

The first season of the WUFL fighting league will run from March 25 to April 11 and will include competitions in Mortal Kombat 11, SOULCALIBUR VI, and Tekken 7. The participants include the famous SonicFox, A FOxy Grampa, TheMightyUnjust, TekkenMaster, Grr, DizzyTT and others.

"The tournament within WePlay Ultimate Fighting League is the first one for the FGC in 2021, and it’s also the first step in our long-term partnership with 1xBet. We strive to give the audience the best possible experience with our events, and this is where the common ground for our partnership was found," says Yevheniia Tymofieieva, Sales Lead EMEA at WePlay Esports.

"Our format of collaboration with WePlay Esports should have a positive impact on the esports world. Together, we are driving new content trends around tournaments and taking the interactive aspect of watching them up a notch. To do this, we are ready to fuel the interest of the audience in new disciplines and expand into new regions. The coverage of the fighting game tournament in the CIS is a case in point. We are confident that this new chapter of our cooperation will be even more productive and will serve as a blueprint for organizing esports events," said Alex Sommers, spokesman of 1xBet.

"The boundaries between traditional sports and esports are becoming less pronounced. A competition between the best athletes is always a spectacle that is a lot of fun to millions of spectators. To viewers who watch the matchups live from the comfort of their own homes, it matters little where exactly they take place: in a stadium or a virtual battleground. Emotions will be running high either way," noted Valentyn Shevchenko, business development lead at WePlay Esports.

1xBet is the pioneer betting company in the world of esports. Founded in 2007, since then they have only strengthened their position and soon became one of the leading players in the market. Now the services of the company are used by gamers all over the world: Europe, Asia, Africa, Latin America. Esports is available both at the beginning of the match and in live mode in all the most popular disciplines: Dota 2, CS: GO, LoL, and so on.

Be sure to tune in to our MK11 tournament on stream between March 25th and 28th, and drop us a follow on Twitter to stay up to date with all things WUFL! Here's a reminder of the dates for all three upcoming WePlay Ultimate Fighting League Season 1 tournaments, be sure to mark them on your calendars!

• Mortal Kombat 11 – March 25th-28th;
• SOULCALIBUR VI – April 1st-4th;
• Tekken 7 – April 8th-11th.

For more information on WUFL, feel free to check out our new website. We hope you're as excited as we are!