Twitch Prime subscription will lose ad-free viewing

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Despite that, Turbo subscription for $8.99 will remain ad-free

One of the main advantages of the Twitch Prime subscription was add-free viewing. Just a couple dollars a month will protect you from commercial interferences without using Adblock so you can enjoy the content of your favorite streamers with no advertisement. However, since October 15, Twitch Prime members are losing this privilege.

"As we have continued to add value to Twitch Prime, we have also re-evaluated some of the existing Twitch Prime benefits. As a result, universal ad-free viewing will no longer be part of Twitch Prime for new members, starting on September 14. Twitch Prime members with monthly subscriptions will continue to get ad-free viewing until October 15. If you already have an annual subscription, or if you upgrade to an annual subscription before September 14, you will continue with ad-free viewing until your next renewal date"  reports the Twitch blog.

Why do we need such changes? Twitch emphasises that advertising is an "important source of support" for streamers, and the end of the free-viewing preview through Prime. As they have stated it is going to aid Twitch to remain a place where everyone can have their joy in exceptional interactive entertainment. Advertisements will only allow Twitch to endure being the best place for creators and surround things they love with communities in addition to earning money.

Twitch users are still able to buy viewing without advertising by subscribing to Twitch Turbo. The subscription costs $8.99 per month, and in addition to the ad-free view, it will also offer a customizable set of emotions, a unique chat icon, extended font colors and a 60-day storage for past broadcasts. However, it does not include other additional features of Twitch Prime, such as free monthly subscription to the channel, free games and in-game loot, which, according to Twitch, will remain unchanged.

With the purchase of Amazon Prime subscription, Twitch Prime is going to be provided free of charge. Amazon Prime's discount on pre-orders for new games will also change from 20% of the purchase price to a fixed amount of $10. In most cases, the difference will be in a couple of dollars, but overall this change is also not the best news for subs.

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