Todd Howard: "People Will Buy Anything"

Jun 05 2019 2 min read

Todd Howard: "People Will Buy Anything" ⚡⚡⚡ Esports and gaming news, analytics, reviews on WePlay! The latest news on WePlay!

You may think that Bethesda started gaining huge amounts of money with Skyrim ports to almost everything (maybe, we'll see it on Tesla?) and Fallout DLCs, but that is not that simple. More than a decade ago, when The Elder Scrolls IV: Oblivion released on Xbox, Bethesda had unleashed the demons — it was one of the first console games to have microtransactions. It all started with $2,50 horse armour. 

Thirteen years later, Todd Howard was asked about it, and, speaking to IGN, he said, "People will buy anything. That doesn't mean you should do it. [But] they will buy anything. That sounds terrible."

Howard said that selling horse armour is fine, and the main question is what is its price tag. Bethesda wanted a little, but a person from Microsoft told them that the price should be no less than an Xbox theme/wallpaper. So they were forced to charge more. In 2006, these wallpapers and themes were a big deal. 

"Horse armour is not bad. I think horse armour is fine. The price point, at the time, was the issue. We felt, it's probably worth this," Howard said. "I won't say who at Microsoft said, 'Well, that's less than we sell a theme for; a wallpaper is more than that. You should charge this; you can always lower it.' We were like, 'Okay!' It's a price-to-value proposition at the time, not do I want armour for my horse. And looking back now, it's quite cheap."

Still, Bethesda knows how to have fun, so they sold Oblivion's horse armour on April Fool's with doubled price, and people were purchasing it! Todd believes it made them feel like a part of a joke and this way players showed their participation. 

Unfortunately, we will not see and even hear any news about The Elder Scrolls VI at E3 2019. 


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