This week Esports teams strike deals with unlikely partners

As Esports audience matures brands are looking towards it to sell their goods. Partnership with reliable Esports organization can give IRL commercial companies gateway to the hearts and minds of players.

 A beard company supporting Esports

Recently, The Beard Club announced a partnership with Scythe Esports. This relatively new team has active rosters in Starcraft II, Hearthstone, Heroes of the Storm and Brawlhalla. Players and viewers are excited about the new sponsor and will ask for The Beard Club services whether they root for Scythe or not.

With this alliance, thousands of gamers will grow up knowing who will be taking care of their beards.

A 99-year-old sportswear firm partners with gamers

Team Dignitas is one of the oldest teams in professional eSports and it’s rosters were active across multiple games since 2003. The team recently signed a major deal with Champion, a 99-year-old sportswear company.

 The partnership seems very natural as both companies are veterans in their respective fields.

 Champion will provide Dignitas with new jerseys, casual wear and athletic wear. It will soon open sales for the team’s official lines of clothes, including women’s.

 According to the Dignitas CEO Michael Prindiville, the team is anticipating a major rebrand and a full new line of clothing. Within months it’s jerseys will start featuring Champion logo.