The Facebook games market is exploding

Jan 21 2019 2 min read

The Facebook games market is exploding ⚡⚡⚡ Esports and gaming news, analytics, reviews on WePlay! The latest news on WePlay!

Facebook recently revealed that its social media service is also one of the most significant gaming sites in the world. Back in 2016, it launched “Instant Games” platform with about 70 HTML-5 games on board. Last March it opened the platform to independent developers, and the growth rate since then has been exponential.

According to the most recent data provided by Facebook, the service includes over 6,000 games and players have spent over 20 billion “game sessions”. The daily and monthly audience of Instant Games tripled throughout 2018, though Facebook refrained from giving the exact numbers.

If your device can run a modern browser, Instant Games is compatible with it. Residents of the developing countries can pay $80 for a mobile phone and get access to the vast library of games, as long as they have an internet connection. Facebook allows developers to run Game Bots that can send notifications to users via Messenger.

This “shadow market” of gaming turns into a Google Play competitor because it’s integrated into the most popular social network in the world.

Once you hit “Play” in the Facebook app, it seems that all your friends are playing something or are in a gaming community.

Privacy concerns

I’ve played some Instant Games in the past and now every time my friends open Facebook games, they can see my miniature avatar near those games.

Luckily, I’m working in the gaming industry and playing Snake Mania, or is a normal thing to do in my position. But what if you are a sales company worker who wants to get promoted? Your boss will be able to see that you “play” 8 Ball Pool (though you started it once a year ago) and that won’t end well.

That’s just the way things work with Facebook, if you want privacy, don’t use it.


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