The European esports market is worth quarter of million Euros

Aug 12 2019 1 min read

The European esports market is worth quarter of million Euros ⚡⚡⚡ Esports and gaming news, analytics, reviews on WePlay! The latest news on WePlay!

According to the research made by Deloitte and the German gaming industry association Game (as reported by Telecompaper), the European esports market has reached the value of €240 million in 2018.

The parties predict that the annual growth of the market is likely to reach 23% while the total income will approximately account for €670 million by 2023. By 2020, 60% of the total income will be represented by advertisement deals and sponsorships. Deloitte estimates that in 2018, the esports audience was represented by 86 million people – and this figure is expected to grow and reach 105 million by 2020. The majority of esports enthusiasts are so-called millennials aged between 21 and 35.

At first sight, the estimated figures might seems a bit too optimistic, although you should take into consideration a few details. For instance, huge companies like Honda and Chrysler are heavily investing in esports and specific deals with popular teams. Moreover, the recent prize pools are well exceeding $30 million, which is another inspiring sign that the esports industry is growing rapidly.

Perhaps, the Olympics committee will soon be forced to reevaluate its attitude towards esports.


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