Team Liquid partners with the Professional Fighters League

Team Liquid is spreading roots across the world. Specifically, we're talking about non-esports sponsorship. North American organization is now collaborating with Professional Fighters League. 

MMA sportsmen have certain schedules of matches, just as esportmen. PFL's aim is to gain audience very similar to Dota 2, League of Legends, CS:GO and other disciplines Team Liquid competes in — 18 to 30 y.o. people who love sports. PFL wants to attract attention by social media and live streaming. 

Team Liquid players will attend MMA events as a part of the partnership throughout the season. First one to do so is Russel Twistzz Van Dulken, Counter-Strike: Global Offensive player. He will attend a match tonight and spread a word to his Twitter followers before, during and after the clash. 

Liquid's and PFL's contract is not disclosed. Still, Team Liquid co-CEO Victor Goossens released a statement:

At Team Liquid, we seek out innovative partnerships that allow us to explore new spaces. I fell in love with MMA 15 years ago when I was a pro Starcraft player living in Seoul. I see a lot of the same core values between our organizations with a focus on entertainment, competitive sports format and athlete-first culture.

To be said, Professional Fighters League is not a pioneer at this kind of partnerships — ONE Championship (another fighting organization) has claimed to invest $50 million into esport events and live shows. By the way, chief brand ambassador of this organization is former UFC flyweight champion, Demetrious Johnson.