Surprise collaboration between Fnatic and Hello Kitty

Fnatic has revealed an unexpected partnership with one of the world’s biggest media franchises, Sanrio’s Hello Kitty. 

The London-based esports organization announced this via Twitter but was light on details regarding the deal. Hello Kitty is shown wearing Fnatic merchandise while gaming on a PC, giving a hint at the kind of merchandise to expect.

The tweet bears a link that sends fans to a special collaboration website. The site states that Fnatic and Hello Kitty will be releasing a new gaming collection on November 15. Fans can pre-register to receive notifications and unlock exclusive PC wallpaper. The site also features a countdown to the big drop.

Hello Kitty fans are known to purchase complete collections, and Fnatic is banking on this as they end the tweet with “try to collect them all.” It looks like esports is about to be invaded by the cute and cuddly.