SupMatto visited by 2K detectives; publisher accuses blogger of leaks
SupMatto visited by 2K detectives; publisher accuses blogger in leaks ⚡⚡⚡ Esports and gaming news, analytics, reviews on WePlay! The latest news on WePlay!
Borderlands 3 publisher, 2K Games admitted that they have sent private detectives to YouTuber's home for a friendly chat. 2K says it's part of a ten-month investigation on YouTuber SupMatto for leaking “confidential information” and “infringing [their] copyrights,” sharing unannounced information about the Gearbox’s upcoming FPS-RPG.
To make things clear: SupMatto is not accused of leaking an actual game to the public, rather screenshots and bits of information that have not yet been disclosed during by the game’s multi-million dollar marketing campaign.
This particular case where SupMatto is blamed by the publisher is all about thumbnail images on Twitch, that have hinted the gameplay reveal live stream ahead of 2K announcing it. Blogger says the images were publicly visible on Twitch with a little research, while 2K claims they were private and were revealed with an exploit. The Youtuber has explained the investigators' visit:
“On Thursday, July 25th, private investigators showed up to my home, trespassed on my private property, and questioned me,[...] I was very tense, as many of you could imagine, having two people in suits you don’t know turn up to your home. They questioned me about various things relating to my channel, the live stream that was discussed on my channel [...], and they told me they were from Take-Two Interactive.”
SupMatto produced a lot of content on Borderlands weapons, characters, stories, updates and easter eggs throughout the years — that’s the kind of fan material that 2K is supposed to cherish, supporting the hype around the games. That’s pretty convenient for publishers when fans make such videos for free. He was also deeply interested in all details about Borderlands 3 characters and videos leaked from unverified sources that had not been revealed during the expensive marketing campaign. 2K were less than happy with this.
The publisher's official answer followed almost rapidly:
“Take-Two and 2K take the security and confidentiality of trade secrets very seriously, the action we’ve taken is the result of a 10-month investigation and a history of this creator profiting from breaking our policies, leaking confidential information about our product, and infringing our copyright. [...] the information he’s sharing about the situation is incomplete, and in some cases untrue.”
SupMatto claims to have received seven strikes from 2K to his videos. That would be enough for YouTube to close his channel, but six of them were eventually recalled. The blogger’s Discord server was also closed due to “participating in the sale, promotion, or distribution of cheats, hacks or cracked accounts” soon as the investigators left blogger's house. IGN has previously reported that his Youtube was already advertising a private Discord server with Borderlands 3 leaks for $5 a month.
As the publisher’s note also stated:
“Not only were many of his actions illegal, but they were negatively impacting the experience of other content creators and our fans in anticipation for the game. [...] We will take the necessary actions to defend against leaks and infringement of our intellectual property that not only potentially impact our business and partners, but more importantly may negatively impact the experiences of our fans and customers.”
Since the SupMatto story unspun, the Twitter community has burst around the situation with posts tagged #Boycottborderlands3. This war between Gearbox, 2K & Take-Two and the community with their "unauthorised marketing" seems confusing, after all. Feel free to share your thoughts on who is wrong in this dilemma.