Snap has launched its games and video platforms

Snap Inc., which owns the Snapchat messenger, held the first Partner Summit conference to present new products. There were such innovations as Snap Audience Network, Snap Originals, Snap Games, and offer that helps other developers to connect their apps with Snapchat’s features (such as stories and self-deleted photos). For example, this will allow Tinder to launch “stories” in applications without creating a function on their own: users will be able to connect their Snapchat account to the application and publish “stories” made by Snapchat to Tinder.

Snap Originals is a video platform, from documentaries to comedy scenarios and teen dramas, but all shows have one thing in common: “They are personal, intimate and optimised for viewing on a smartphone,” said Snap management.

But the video issue is not particularly interesting to us (after all, there are YouTube and Twitch), but their game platform - what kind of new “creature”? Snap Games can be launched directly from the chat panel - installation and games downloading is not required. You can use text and voice chat during the game. The company plans to make a profit from the six-second commercials, for viewing which players can get bonuses.

List of games that are already available:

• Bitmoji Party mini-games
• Alphabear Hustle puzzle
• C.A.T.S. (Crash Arena Turbo Stars) Drift Race
• Snake Squad
• Tiny Royale Battle Royale
• Zombie Rescue Squad shooter

Unlike Facebook Messenger, Snap Games is a closed platform. So far there are only six games and 12 movies, but these lists will only grow. The company’s plans also include a future partnership with Zynga and ZeptoLabs and the launch of their games on the new platform.

Snap’s daily audience in the fourth quarter of 2018 was 186 million people - the same number as a quarter earlier. The company receives an average of $ 2.09 per user per quarter, while Facebook’s figure is $ 7.37, reported CNBC.

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