Pokemon Go players bag up 145 tons of trash
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The creators of the Pokemon Go game held a charity campaign to pick up litter. The action took place from April 13 to April 28 for 41 thousand hours. The company told about the results in their blog.
Almost 17,000 users of the Pokemon Go game from 41 countries united in honour of the Earth Day to take part in an environmental campaign. According to the creators of the application, they managed to collect 145 tons of garbage around the world. Volunteers worked in problem areas such as Mexican dams, wholly clogged with waste.
The developers also noted that everyone who participated in the large-scale cleaning was presented with unique prizes and awards at Pokemon Go. The players gathered in teams and performed the gathering in different territories, the number of such campaigns amounted to 176 meetings.
At the same time, Niantic stressed that the action was held for the second year in a row, the last time they managed to collect only 6.5 tons of garbage. But now the Orden de Guadalupe A.C. organization collaborated with them, which was able to attract other participants from Mexico and collect 30 thousand tons of waste on the same territory.
The action also served as a pretext for holding several educational events in which children were told about the need to save the Earth.