paiN Gaming announce a sponsorship deal with BMW

Oct 09 2019 2 min read

paiN Gaming announce a sponsorship deal with BMW ⚡⚡⚡ Esports and gaming news, analytics, reviews on WePlay! The latest news on WePlay!

Brazilian esports organization, paiN Gaming has announced automotive manufacturer, BMW as its sponsor. The deal aims to promote innovation, technology, and higher performance. 

Their partnership includes branded content, events, jersey sponsorship, the image rights of up to 50 paiN Gaming pro players and several activations. The deal has already yielded a promotional video which featured League of Legends pro, Gabriel "Kami" Bohm Santos and influencer, Ricardo "Piuzinho." 

BMW Group Brazil Head of Marketing, Jorge Junior stated in a release: "BMW is a pioneer company that paves its own way independently. We reinvent ourselves every day to fascinate consumers and fans with the latest in premium mobility technology. That’s why we see a lot of synergy in the partnership with paiN Gaming that – like BMW – delivers adrenaline through technology."

"We live what we love and we believe that this union will encourage this which already is one of the most important and electrifying sports on the planet. This will position us even closer to the new generations that were born in digital times and that are fully connected to this environment."

Back in March, BMW became Cloud9’s official automotive sponsor. Before that, they also sponsored the EU LCS Summer Finals in 2017, showing just how much resources the company has dedicated to the esports industry. 

paiN Gaming Commercial Vice President, Allan Fernandes also spoke on the deal: "Brazil is one of the three largest esports consumer markets in the world, with about 18 million casual spectators / enthusiasts. Receiving the investment of traditional brands that are benchmarks in their segments and technological advances is important to consolidate eSports as fertile ground for connecting with new generations and the future.

paiN Gaming is one of the more successful esports organizations in Brazil, especially with regard to sponsorship. In May their League of Legends team partnered with Coca-Cola

By comparison to Europe and North America, the region sees a lot less deals like this. However, BMW's entry into the Brazilian esports market could be a turning point that attracts similar deals with more corporate bodies. 


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