NRG Esports rebrand gets laughed at

Jul 23 2019 2 min read

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NRG Esports had been building up to its new rebrand for about a week prior to yesterday's reveal. Unfortunately, the curiosity and excitement they had built for days largely just faded away after they showed off the new brand in a video. 

On Twitter, the clip received mostly ridicule as fans complained about the production quality, the new colour and the logo. The American esports organisation dropped its traditional black and red colours for a neon green that will definitely make them stand out more. 

The low-budget video features NRG Esports players including Nairoby "Nairo" Quezada and Mason "Symfuhny" Lanier in a mock fight inspired by Anime. In it, the players reveal a new neon green hoodie with the redesigned NRG Esports logo on it. The word "unapologetic" that was printed on a sleeve also happened to be misspelled. 

Even though the video led to a lot of laughs and has most likely already become a meme, that isn't necessarily a bad thing. At least it will help with brand awareness since people could be talking about it for a long time. There were very few cases of outrage and there were also many that just shrugged the changes off. After all, the players and what the organisation stands for hasn't changed. 

NRG Esports might have been looking for colours and a logo that would set them apart from most esport brands and in this they have succeeded, but their presence might also lead to a lot more jokes in the future. 

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