Newzoo partners with Excel Esports

Mar 12 2020 1 min read

Newzoo partners with Excel Esports ⚡⚡⚡ Esports news, analytics, reviews on WePlay! The latest news on WePlay!

Excel Esports has found itself a strategic partner with Newzoo, an analytics firm that specializes in esports. This partnership will help Excel Esports and Newzoo grow and develop a further understanding of esports as a whole.

Excel Esports has been looking to grow itself recently with the hiring of a new CEO, CCO, and Head of MarketingExcel Esports also partnered with BT in January.

Head of Esports for Newzoo, Remer Rietkerk, released a statement regarding the new partnership:

Remer Rietkerk

We’re thrilled to be partnering with Excel Esports. Born as a passion project of Kieran and Joel Holmes-Darby, it’s been great to see Excel’s ascendancy over the past year into a leading light in both British and European esports. Their model of having a deep local market identity—as well as a strong regional presence—is a fresh approach to building an esports organization, and we look forward to working with them to continue growing the scene both regionally and globally. Importantly, and as always, our partnerships are fundamental to our continuous effort to improve accuracy in reporting.

CCO of Excel Esports, Robin McCammon, also commented on his eagerness to work alongside Newzoo:

Robin McCammon

Excel Esports’ strategic decision-making has always been rooted in our deep understanding of the esports industry. Our partnership with Newzoo will enable us to continue to field our data-driven approach to building and growing our communities, not only in the UK but also around the world. Understanding and analysing where the esports industry is heading is key in recognising our global vision.


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