Newzoo forecasts revenue growth in esports

Aug 01 2018 1 min read

Newzoo forecasts revenue growth in esports ⚡⚡⚡ Esports news, analytics, reviews on WePlay! The latest news on WePlay!

Analytics company Newzoo forecasts that the global esports economy will reach $905 million in 2018, which is a 38% growth from the last year, as the brand investments increase by 4%. More than 75% of this is generated directly by sponsorship and advertisement deals, as well as through media rights and content licensing with both endemic and non-endemic brands.

Newzoo also shared some key stats, forecasts and observations:

  • Ticket revenue generated by 588 major esports events in 2017 almost reached $60 million, compared to $32 million in 2016.
  • Brands are projected invest $694 million in the industry, and this number can grow to $1.4 billion in 2021.
  • Sponsorships are the biggest stream of revenue in esports, contributing $359.4 million in 2018; a sharp increase over $234.6 million in 2017.

Another analytics company Nielsen reported that the biggest presence in esports had energy drinks, fast food, PC tech and hardware, gaming software, esports news, and gaming chairs brands. The report shows that while the list is dominated by gaming-related endemic brands, food and drink sponsorships are always present as well.


World Esports Stands for Charity and Peace in Ukraine

Donate to Techiia Foundation to support charity and people of Ukraine for those who suffer the most, for those who protect the country from the Russian army forces right now and for those who will never return from this war but remain in our hearts forever.

qr code
WePlay.TV: change is coming!
Riot Games plan to release several big titles


Hitmarker Announces Follow-up Equity Crowdfunding Campaign
CR4ZY ends partnership with all their esports teams in 2020
Dota 2
Dota 2 Pro Cup China announced — the first LAN since the pandemic
CS:GO Logo
Beckham's Guild Esports will get to London Stock Exchange
Fighting games
Esports Awards 2020: Daigo Umehara's Win Is A Victory For The FGC

Other Categories

WePlay Promotes

Stand with Ukraine


Ukrainian Army NBU Fundraising


Come Back Alive Foundation