New Hearthstone esports format boosts Twitch viewership

Jun 23 2019 2 min read

New Hearthstone esports format boosts Twitch viewership ⚡⚡⚡ Esports and gaming news, analytics, reviews on WePlay! The latest news on WePlay!

It was only in November 2018 that Blizzard first mentioned their plans to change Hearthstone's esports format, but it wasn't until February 2019 that they fleshed the details out. These changes started to take effect immediately after the Hearthstone World Championship in April and is seemingly the reason for an increase in Twitch viewership. 

Masters Tour Las Vegas generated 1.5M hours watched with 65K peak concurrent viewers and an average of 54k concurrent viewers during the finals. To put this into perspective, the Hearthstone Twitch channel has generated 11.1M hours watched in 2019. 5M of those hours are from the competitive season right after Hearthstone World Championship

Prior to this, Hearthstone Twitch viewership has been on decline, mostly due to the growing competition in the competitive card game genre. New entries like Artifact (initially) and Magic the Gathering Arena were able to attract a lot of CCG players from Hearthstone to Gwent and even Shadowverse

This new format has three tiers. The first involves a series of about 30 weekly online tournaments making up the Masters Qualifiers season. Winners of these tournaments will then move onto the corresponding live Masters Tour tournaments, such as Master Tour Las Vegas

Masters Tour is the second tier of Hearthstone's new structure, while the third is Hearthstone Grandmasters. The format also includes over $4M in prize money, and a crowdfunding mechanism to supplement it. 


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