Michael Jordan invests in Team Liquid partner company
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One of the most iconic NBA player of all time, Michael Jordan, the owner of the Charlotte Hornets (American professional basketball team based in Charlotte, North Carolina) will invest in eSports as a port of a $26 million Series C funding round in aXiomatic, the parent company of Team Liquid.
"The next generation of sports fans are esports fans," Leonsis said in a statement (Owner of aXiomatic). "Esports is the fastest-growing sector in sports and entertainment, and aXiomatic is at the forefront of that growth. We are thrilled to welcome Michael to aXiomatic and look forward to working together on some truly cutting-edge opportunities."
Jordan's interest in esports comes years after the Hall of Fame, who played primarily for the Chicago Bulls, famously refused to license his likeness for use in video games during his playing career. Now Jordan is the latest addition to a rapidly growing crossover between the NBA and esports.
For the whole community of our sport, it’s another big milestone which will help not just the NA scene, but also the entire industry to bring new professional athletes (not only from NBA) to participate in our field and help eSport to be among classic sports.