Manchester City and FaZe Clan sign a partnership deal
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Today, English football club Manchester City announced a new partnership with American esports organisation, FaZe Clan.
The collaborative deal will have both parties unite their audiences in thrilling new ways. Together they will create exciting new content and host exclusive fan events across the world. One of such initiatives involves bringing together FaZe and Man City FIFA players in a shared training facility and the production of limited edition, co-branded merchandise.
Back in 2017, FaZe and Man City created YouTube content in a collaboration focused on the football club's tour of the US. This deal simply strengthens their bond and marks the creation of even more engaging content.
FaZe Clan chief executive officer, Lee Trink commented on the deal: “This alliance with Manchester City creates a powerful opportunity to join our collective fan base and cultures on and off the field. FaZe Clan will continue to push the boundaries of gaming and esports by engaging our fans with experiences that are meaningful, memorable and surprising.”
FaZe has one of the biggest esports followings in the world with 214 million fans worldwide and over 500 million monthly views. Formed 10 years ago, it is a combination of young talent who compete in a variety of games and produce engaging content such as lifestyle vlogs.
City Football Group chief marketing officer, Nuria Tarre also added in a statement: “Esports is the world’s fastest-growing spectator sport and this collaboration with FaZe Clan marks the start of an exciting new chapter in Manchester City’s esports journey. We recognise that fans want to celebrate their love for football across many aspects of their lives, including fashion, music and gaming, to create a culture that goes beyond what happens on the pitch."
Man City was the first Premier League club to launch a FIFA online team in China. Last year the club also hosted the Man City Esports Cup which had 10,000 fans from across the world compete in an amateur tournament.