Luminosity Gaming reveal apparel partnership with Champion
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Enthusiast Gaming, the parent company of Toronto based esports organisation, Luminosity Gaming, has partnered with sportswear brand, Champion.
During Enthusiast Gaming Live Expo (EGLX) in Toronto over the weekend, Luminosity Gaming unveiled their custom apparel from the partnership. It was exclusively available to purchase at EGLX during the event but will be coming to the organisation's website soon.
Luminosity Gaming president, Steve Maida, spoke on the deal in a release:
"For a brand as powerful as Champion to partner with our Esports Division, Luminosity Gaming, further proves the dominance and sheer size of the gaming and esports industry. We can now offer our fanbase of over 60 million an opportunity to buy exclusive Luminosity gear and proudly represent Team Luminosity."
"HBI’s Champion brand is a leader in providing merchandise and attire to loyal esports fans, and we are excited to continue collaborating with them to create our unique Luminosity+Champion clothing line," he continued.
Enthusiast Gaming completed its merger with Luminosity Gaming this year. NFL star Richard Sherman and Grammy-nominated singer Tory Lanez also joined the organisation's ownership group. Enthusiast Gaming additionally invested in Overwatch League's Vancouver Titans in September.
Champion Teamwear general manager, Tyler Lewinson, commented on the deal as well:
"Luminosity Gaming is one of the largest globally recognised esports organisations in North America. They share the same passion that we have at Champion Teamwear: to support esports athletes worldwide and positively contribute to the rapid growth of an exciting up-and-coming sport. This collaboration allows players and fans to experience high-quality, comfortable Champion apparel while supporting one of the most exciting teams in the industry."
Few organisations have managed to secure partnerships with Champion. Among the successful handful are Fnatic, NBA 2K League and OpTic Gaming.