Luminosity Gaming partner with PartyCasino.Fun
Luminosity Gaming partner with PartyCasino.Fun ⚡⚡⚡ Esports and gaming news, analytics, reviews on WePlay! The latest news on WePlay!
The online casino, PartyCasino.Fun has partnered with Enthusiast Gaming, the parent company of Toronto based esports organisation, Luminosity Gaming.
The deal will have PartyCasino.Fun’s logo placed on Luminosity Gaming’s jerseys and online store. It also sponsored the 19+ lounge which featured drop-in tournament for fighting games at Enthusiast Gaming’s EGLX expo in Toronto. The event took place from October 18-20.
Enthusiast Gaming president, Menashe Kestenbaum, commented on the deal in a release:
“The partnership with PartyCasino.Fun is exciting for us and validates the size and scale of our combined media and gaming platform. We used the sales and marketing expertise of our newly formed direct sales team to create a unique, customised marketing strategy for PartyCasino.Fun to reach its media and sponsorship goals."
"It is encouraging to see our sales force already delivering value and driving revenue. We look forward to partnering with PartyCasino.Fun, and working closely with their team!” he added.
The partnership will also include a social media activation in December, aimed at unlocking and linking new audiences between the gaming and gambling communities. Enthusiast Gaming will host a series of polls which will help determine the exact nature of this activation.
PartyCasino.Fun head of marketing, Alessandro De Stasio, also spoke on the partnership:
“We are excited to have the chance to partner up with the largest gaming and esports organisation in Canada. We are sure that the combination with our audiences will untap new marketing opportunities, whether it comes to reach, events and/or activations.”
PartyCasino.Fun is the sister brand to GVC’s PartyCasino body. The casino platform does not include the use of real money and hopes to engage with the gaming and esports community through this deal.