LOOT.BET named ESIC's anti-corruption supporter
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Esports bookmaker LOOT.BET has announced it has joined the Esports Integrity Commission.
It joins the ESIC as an anti-corruption supporter and a part of its betting alert network. LOOT.BET will provide internal data analysis and conduct investigations together with the commission.
ESIC commissioner, Ian Smith said in a release: “In reaching our goal which is to make esports as fair as possible, bookmakers play a crucial role since their internal data analysis makes it easier to recognise the signs of a rigged match." He added, "We’ve been working in cooperation with LOOT.BET for months now, and the bookmaker proved their readiness for full collaboration and has already helped us in one of our investigations."
The not-for-profit hasn't been idle either. The commissioner recently submitted a report on his findings into the serious allegations leveled on esports organisation, Ninjas in Pyjama's. The ESIC also rebranded not too long ago, from Esports Integrity Coalition to Esports Integrity Commission. The ESIC explained that the change would allow them to “more meaningfully target the integrity needs of the esports industry.”
Livestream Ltd Head of Communications, Paul Brel also commented on the announcement: “As a major esports bookmaker, we’re deeply interested in high trust not only in our brand in particular but in betting and esports in general. That’s why for us, being a part of the ESIC’s mission in both an honour and to a certain degree, a pleasant need."
“ESIC’s infrastructure, experience, and expertise will help us and the whole industry to more effectively detect match-fixing and protect ourselves as well as our customers from possible harm caused by third party’s illicit activities," he explained.
LOOT.BET sees itself as standing for the integrity of the tournament's it sponsors. This new development will allow them to monitor and support the esports industry.