LCS automotive sponsorship leads to Honda Scouting Grounds rebranding
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The League of Legends Championship Series has signed a sponsorship deal with automotive manufacturer Honda. The deal will see Riot Games’ LCS Scouting Grounds rebranded to Honda Scouting Grounds.
Honda made its mark in the industry as the first automotive brand in the United States to sponsor an esports organisation and league. Specifically, Team Liquid in January and the LCS in April. Now they double down on an event that puts focus on the amateur level of esports.
The top two teams from FACEIT Scouting Grounds Circuit will move on to the Honda Scouting Grounds, where the top two players for each role from the North American solo queue will join them. Together they will all undergo professional training for a week before the four teams compete in the LCS Arena.
Mobalytics, the game analytics company is also a Scouting Grounds partner. They will create content that highlights player performance during the event and will also provide statistical profiles for each competitor.
Image credit: Riot Games
Each LCS team is allowed to pick one player from the draft each, granting them exclusive negotiating rights with the player for ten days (ending on November 26). However, players will not be required to sign with the team that selects them during the draft. Last year’s event saw Aaron “FakeGod” Lee and Max “Soligo” Soong signed with 100 Thieves’ academy team in December 2018. As a result of this, they eventually made it to the LCS stage as part of the main roster during the 2019 season.
Honda Scouting Grounds will take place during the off-season from November 11-16. The event will provide 20 amateur players with the opportunity to become professionals and compete at the LCS Arena.