Immortals enter deal with Nitto Tire

1 min read
Immortals enter deal with Nitto Tire

A new market investing in esports

Nitto Tire, an automobile tire manufacturer, has just signed a sponsorship deal with esports team Immortals. The deal includes brands owned by the organisation - Overwatch League team Los Angeles Valiant and Brazilian Counter Strike roster Made in Brazil. The partnership is set to launch on the 20th of October at the Los Angeles Valiant Community Block Party, where attendees will get a chance to experience an interactive Overwatch-themed installation, featuring the Nitto Tire brand and possible product placement. 

The deal also entails the launch of a digital content series called ‘Fueled by Enthusiasts’, which will delve into the private portion of the lives of LA Valiant and MiBR players. Fans will get a chance to interact with the brands through Twitter using the hashtag #FueledbyEnthusiasts. Nitto Tire also vows to help the players to equip their vehicles with ‘state-of-the-art tires and related products’.

Immortals are currently under sponsorship deals with Mountain Dew, Microsoft, Razer, clothing brand K-Swiss, ice cream company Otter Pops, and gaming chair manufacturer LF Gaming.

WePlay! Digest

News, longreads, memes – the best from esports world is right in your inbox

Just one more step...

Go to your email and сonfirm the subscription. It's super quick.