HUYA become Team Liquid's Chinese stream partners
HUYA become Team Liquid's Chinese stream partners ⚡⚡⚡ Esports and gaming news, analytics, reviews on WePlay! The latest news on WePlay!
According to its blog, Team Liquid has partnered with Chinese game streaming platform, HUYA. Announced today, the deal serves to link the successful esports brand with its fans in China.
Many of the team's players, cutting across a number of popular esports titles, will have their livestream translated in real-time for fans to watch and engage with. Hearthstone player Frank "Fr0zen" Zhang and League of Legends player Yiliang "DoubleLift" Peng have a particularly large number of Chinese fans, and could be the focus of this deal.
“Team Liquid began its search for a streaming partner in China almost two years ago now but we didn’t get the proper introductions until about a year ago,” said Team Liquid COO Mike Milanov in an interview with The Esports Observer. He added that Team Liquid has had a growing Chinese audience since 2015, many of whom are already HUYA users.
Due to China's strict streaming laws, it has become difficult for fans to access Western esports organisations. With this deal, HUYA will be able to ensure these rules are followed and provide fans with the content they desire.
Both parties have also enlisted the help of Restream.io, "a back-end system that allows players to restream on different platforms with ease." This partner will make use of its I jest servers to ensure the quality of streams received in China.
Team Liquid has presently partnered with a number of great brands, like Alienware, Monster Energy, Twitch, SAP and HyperX. Yet, they constantly seem to be adding more.