Forever 21 launches an Overwatch collection
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American fast fashion retailer Forever 21 has launched a new collection in collaboration with Blizzard Entertainment’s Overwatch. It features eleven items consisting of shirts, sweaters, hoodies, and socks.
Forever 21 unveiled the collection on its YouTube channel with the video below which uses a retro theme to showcase some of the apparel.
In September, Forever 21 filed for Chapter 11 bankruptcy protection in the United States. As a result, about 350 stores would close worldwide and up to 178 in the US. Following the filing, the fashion brand stated that it would still operate as usual, which explains the new Overwatch collection. It also said that its bankruptcy protection filing was necessary to secure the company’s future and will enable it to reorganize and reposition the business.
Image credit: Forever 21
Known for releasing multiple collections in quick rotation, the success of the Overwatch collaboration could lead to even more apparel deals like this.