ESL redesigned its logo and a brand identity

The tournament organizer ESL has redesigned its brand identity, changing the logo and typeface. According to the ESL website, the changes reflect the company’s 19-year journey and the growth of esports, from a niche movement to global business and thriving industry. Described as a “simpler and more powerful”.

ESL was made for gamers by gamers. The same kind of creativity that goes into figuring out how to complete through levels and make game-changing plays online affects everything we do. We believe that creativity and the creators themselves should be enabled and celebrated just like the biggest victories of esport athletes. 

Along with the new logo and colours, ESL announced its a new tier-levels for players, to make the ladders simple as much as possible: 

1. Open (newcomers)
2. Challenger (semi-pro players)
3. Master (top-tier competitors)

The ESL is now hosting its first CS:GO Major of 2019, IEM Katowice in Poland where the rebrand hasn't been applied yet, however, the company promised to change it for the upcoming events, probably IEM Sydney in Australia next month.

Besides these changes, ESL has announced a partnership with gambling side BetWay to cooperate on all ESL's CS:GO events through 2019 (gambling sides are strictly banned in League of Legends) and the Clash of Clans World Championship as well. Also, the tournament organizer extended its partnership with Facebook where the matches will be broadcasted, which is a questionable decision if you consider the community was strictly against it.