EA Makes More Than 2X More Money From Extra Content Than From Full Digital Games

1 min read
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The company earned $195 million by selling extra content for its various games in Q2 2016. 

According to Electronic Arts’ latest financial stats, the company earned $195 million by selling extra content for its various games in Q2 2016. During that same period, the company earned $89 million by selling full games digitally. Yeap, you read that right. EA has earned more than 2X more money from Extra Content than from full-length digital games.

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Our biggest fear here is that the aforementioned stats may force EA – and other publishers – to cut content from their games on purpose. Not that this is not happening as we speak, but things could get worse. Not only that, but there is a high chance we kiss modding tools goodbye (again, not that this is something that’s not happening today as DICE did not provide mod tools for Battlefield 3/4, but still).

What worries us is the fact that the sales from Extra Content/DLCs are constantly growing. After all, that particular category saw the biggest year-over-year growth (27%).

And from an economical point of view, EA is doing the right thing. And since this category is so profitable – and it’s still growing – EA (and other publishers) should be nuts to ignore it.

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