E3 2019: Xbox interested in acquiring an Asian studio

Jun 12 2019 2 min read

E3 2019: Xbox interested in acquiring an Asian studio ⚡⚡⚡ Esports and gaming news, analytics, reviews on WePlay! The latest news on WePlay!

At E3 2019, Microsoft's big reveal was Xbox Scarlett, but most of its announcements centred around one thing. Xbox Game Pass. From the arrival of Game Pass on PC to the 34 new games that will launch on it, Microsoft seems to be putting a lot behind its dream of becoming the Netflix of gaming. 

Google Stadia has the same idea, but Microsoft seems to have the upper hand, with not only a long history in games development but also in the number of third-party studios the company owns. Microsoft has been actively acquiring game studios in a manner akin to a trainer catching Pokemon, and it doesn't look like they plan to stop anytime soon. Their most recent acquisition was Double Fine, also announced during E3 2019. Microsoft has plans to add even more studios. 

Speaking to Games Industry, Xbox head Phil Spencer "I think it would be nice if we found an Asian studio, in particular, a Japanese studio, to add [to our studios]. I liked it when we had some first-party capability in Japan. We have a small team there, but I think we can do more. That said, through our trips to Japan, I love having Phantasy Star back on our stage with Sega -- I thought that was fantastic. Miyazaki-San, before with Dark Souls and now having Elden Ring on our stage... the Japanese creators have shown up more and more."

For some years now, the Xbox hasn't seen many exclusive Asian games on its platform. Scalebound was probably the last high profile Japanese exclusive that Xbox has had in recent memory, and that was unfortunately cancelled. In comparison, the original Xbox had many Japanese exclusives like Jet Set Radio Future, Lost Odyssey and Blue Dragon. All great games and the envy of Playstation fans at the time.

Xbox Game Pass' success depends mainly upon the variety of games available to players and having a couple of first-party Asian studios would undoubtedly help Microsoft achieve this.

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