DreamHack expresses interest in running a China event in 2020
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DreamHack head of operations, Christoffer Melin recently attended a press conference in the city of Wuhan where he announced the company's interest in running an event in the region.
According to a report by The Esports Observer, DreamHack is in the discussion stage with its Wuhan partner. Contrary to what several Chinese media outlets have reported, DreamHack press and PR manager Per Sjölin, stressed that nothing has been agreed on yet. “Future communications, if a contract is signed and DreamHack Wuhan is locked in, will be sent out in an official press release."
During DreamHack Masters Dallas, a promo video teased an Intel Extreme Masters (IEM) Beijing event for November but no official news has followed. This would have marked the company's first entry into China.
Founded in 1994, DreamHack was acquired in 2015 by Modern Times Group (MTG), which also owns Electronic Sports League (ESL). ESL signed a partnership deal with the Beijing Haidian government in June, revealing plans to establish an office in Beijing. With all these plans in the works, MTG is clearly making strong moves to enter the Chinese market.