Complexity Gaming unveils new branding

May 04 2019 2 min read

Complexity Gaming unveils new branding ⚡⚡⚡ Esports and gaming news, analytics, reviews on WePlay! The latest news on WePlay!

Complexity Gaming, founded in 2003, remains one of the oldest esports organizations in the industry. Although they are best known for CS:GO team, the company also owns Dota 2, Apex Legends, Hearthstone, Fortnite, Rocket League, FIFA, Artifact (haha) and other disciplines.

Recently, the official website presented an updated logo and manifesto. The emblem is reminiscent of the "sibling" Dallas Cowboys. The five-pointed star symbolizes one of the fundamental pillars of the brand: 

  • Competition: Continuing to build competitive teams
  • Community: Engaging esports fans both locally and globally
  • Culture: Addressing the dynamic needs of a diverse and growing audience
  • Cause: Contributing towards meaningful and relevant causes
  • Convergence: Incorporating advances in technology from traditional sports to continue to evolve and reshape the broader esports ecosystem as a whole 

Rebranding serves as a starting point for the Esports 3.0 era, which the organization considers a new stage in the development of a competitive game scene, where professional esportsmen are treated like any other professional athletes. New Complexity's manifesto says: "This is Our Game."

"We’re not just changing a logo. We are building upon Complexity’s legacy as an innovator in the space by paving the way yet again," said Jason Lake, Founder and CEO, Complexity Gaming. "This expanded vision takes everything we have learned over the course of the last 16 years as a premier esports organization and levels it up — setting a new standard and revolutionizing how esports organizations should operate."

Along with the rebranding, the company has released a number of products with updated symbols. You can get acquainted with them by the link

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