Coca-Cola became the official sponsor of OWL

Activision Blizzard signed a partnership with The Coca-Cola Company to make its drink the official beverage at Overwatch League and other esports events, organized by the publisher. The new sponsor will help support the players and treat them with Coca-Cola.

This is the first deal of the kind for OWL, but Blizzard has been working with drink companies for a long time. We’ve seen many StarCraft 2 tournaments with Red Bull-packed refrigerators casually occupying space in the background, and Mountain Dew is the main sponsor of GSL this season.

Now that Blizzard is working with Coca-Cola, we might see Overwatch heroes with the drink in promos and even maybe on the new skins.

Coca-Cola has worked with esports companies before. In 2016, the company was sponsoring League of Legends competitions, and next year it also closely worked with FIFA.