Bud Light becomes the official beer partner of NBA 2K League

American brewing company, Anheuser-Busch has announced a multi-year partnership with NBA 2K League. The deal makes Bud Light the official beer partner of the league.

The partnership continues a relationship between the NBA and Anheuser-Busch that has lasted over 20-years. Details regarding the partnership's specific activations will be announced on a later date. 

Anheuser-Busch Head of U.S. Sports Marketing, Nick Kelly had this to say: “The NBA has been a tremendous partner for Anheuser-Busch already and aligning with one of the most exciting esports leagues out there positions us great for the future as we continue to see the esports space grow. Bud Light was one of the first adopters of esports years ago and this NBA 2K League sponsorship is another pillar of the brand’s overall esports strategy.”

This is the third recent esports push by Anheuser-Busch. In April Bud Light was named the official beer sponsor for Overwatch League, and in June the company trademarked “The Official Beer of Esports,” “The Official Beer of Gamers” and “The Official Beer of Gaming.” The trademarked words will be used in Anheuser-Busch's advertising and retail efforts, but they haven't been officially employed yet.