Beckham's Guild Esports will get to London Stock Exchange

In June 2020, David Beckham unveiled the all-new esports organization Guild Esports based in London, UK. As a co-founder (and the main face, surely), he says that at Guild they have 'a vision to set a new standard, supporting players into the future.' The main idea of Guild Esports is not to acquire existing top-flight rosters but to raise their own esports players through the academy they have. Mr. Beckham himself will become 'instrumental in helping shape the coaching programme implemented at academies.'

The organization currently has two active teams: in Rocket League and in FIFA. They also plan to recruit CS:GO and Fortnite pros.

And recently, Guild Esports have announced that they are going to launch shares at London Stock Exchange, becoming the first esports org to reach there. GE intends to receive at least 20m pounds (~25,8m dollars) at LSE, a valuation of £50m. The organization wants to use this money to sign new players, develop the brand, and expand the company. Beckham's partner and Guild Esports' executive chairman is Carleton Curtis, a former executive at the Call of Duty developer, Activision Blizzard, so there are strong reasons to believe in the brand's rise.

Are there any other esports organizations that are currently available at stock markets? Yes. For example, Luminosity Gaming, a part of Enthusiast Gaming Holdings Inc., and, surely, Astralis, who are not doing so well in recent times. Specifically, look at the numbers on the picture below:

Each tournament loss or roster update has its influence on share prices — stock markets are a risky thing.

So far, no precise guesses about Beckham's project can be made. It is not clear if the organization will be entirely focused on the esports disciplines of the American market, or open up rosters for popular titles in Europe. Still, Guild Esports will definitely develop into a strong brand with great marketing, and hopefully, the launch and growth of the campaign will bear fruit.

And how does David have the time to do everything? He has just launched a club in the American soccer league...