Astralis partners with Royal Unibrew to launch soft drink line
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Astralis has partnered with Royal Unibrew brand CULT to launch a soft drink line.
This partnership will see the infamous CS:GO team's logo and branding on soft drink cans sold in the Nordic market. Two product lines will be released this spring and will feature designs that the players themselves help create. These soft drinks will also bring in a share of the revenue from each unit sold back to Astralis. Jakob Lun Kirstensen, CCO and Co-founder of Astralis Group, released a statement regarding the new partnership:
The Astralis brand has been built around performance, personality and creating great experiences for fans of all kinds. Until now, we have focused our resources upon the development of our digital products and merchandise, and the cooperation with Royal Unibrew around a range of new soft drink products will give us an additional dimension to the business and in our ongoing dialogue with fans.
Marketing Manager at Royal Unibrew, Lise Tjell, also commented on the partnership:
The energy and drive in the team make the Astralis brand a perfect match for CULT, and the dialogue we’ve had with Astralis Group confirms our impression of a strong organization in a very interesting market potential.