Astralis Group partners with Newzoo

Astralis Group has partnered with games and esports analytics company Newzoo. The deal will have Newzoo provide data and insights in exchange for information acquired by Astralis Group's teams. 

The deal comes full circle as the data provided by Newzoo will help Astralis Group make better decisions. The information acquired from all three team's activities will then be used by Newzoo to gain even more insight. 

Astralis Group CCO and Co-founder, Jakob Lund Kristensen commented on the deal in a release: 

“In Astralis Group, we strive to create a commercial offering not only driven by the passion, emotion, and loyalty of our fans but also by rational data which leads to quantifiable results."

“We act not only as a means of exposure to our partners but also as trusted advisors, the unique insights and data provided by Newzoo will only make our organization even better at what we do. Needless to say, we are excited to announce our partnership with the leading data and insights company in esports.”

Newzoo secured similar partnerships with Team Liquid, Ninjas in Pyjamas, and  DetonatioN Gaming in August. These deals will help the data analytics provider to produce more accurate and realistic projections and estimations. 

Newzoo head of esports, Remer Rietkerk also spoke on the partnership:

“We’re thrilled about partnering with Astralis Group. Nikolaj Nyholm and the team over there have built three exciting leading brands in esports with Astralis, Origen, and Future FC. Astralis Group continues to innovate in the market in new and exciting ways, and through our partnership, we can increase our depth of understanding in the monetization of different business models. As always, our partnerships are fundamental to our continuous effort to improve accuracy in reporting.”

Astralis Group owns the CS:GO team Astralis, League of Legends European Championship team Origen and FIFA team, Future FC. The company was created after Astralis and Origen split from RFRSH Entertainment (BLAST Pro Series) due to concerns over conflict of interest.