300 million dollars lost for EA games, due to Battlefield V delay

Battlefield V will now arrive on November 20th and EA immediately lowered the revenue forecast in the current fiscal year from 5.55$ billion to 5.2$ billion. Publisher shares fell by almost 10%, beating the spring anti-record occurred due to the scandal with Star Wars: Battlefront II. Bad times for Electronic Arts, right? An expert from Baird Equity Research agency believes that EA did the right thing:

This is an unusual delay for the game planned for the holiday period’s releases. But the October release date, sandwiched between Call of Duty and Red Dead Redemption, was already difficult. In addition, our experience shows that improving the quality of the product through the loss of part of short-term sales usually leads to higher long-term sales.

Colin Sebastian (Baird Equity Research)

EA have to prove their ability to earn on games in the long term after refusing loot boxes and season passes. Sebastian claims that the company will be fine, and the value of the shares will rise to 154-155$ in the nearest future. It sounds a bit too optimistic, taking into the account how Electronic Arts has performed on the previous E3.