Content Driven
production company
ABOUT WEPLAY STUDIOS
Event Organization and Management
Production and Filming
Live Broadcast
Stage and Studio design
Augmented Reality and Virtual Production
Computer Graphics and Animation
Branding and Design
At WePlay Studios, we are at the forefront of shaping the future of entertainment through dynamic content production. Our forte lies in creating entertaining shows and gaming competitions that deliver unparalleled experiences both to participants and gaming enthusiasts alike.
What sets WePlay Studios apart is our unwavering commitment to innovation. Through creative solutions encompassing broadcasting, augmented reality, and visual effects, the team strives to ensure that spectators are fully immersed in the electrifying world of gaming. We craft every event, from its core concept to the thematic elements, stage design, and branding, to be sure that every show frame serves the common goal — to evoke emotions.
WePlay Studios is proud to have developed, produced, hosted, and broadcast over 40 esports and gaming events, amassing nearly two million followers and 235 million views on Twitch.
LEADERSHIP TEAM

Yura Lazebnikov
Managing Partner, Co-founder
As part of the strategy to scale up the activities of WePlay in the American market, Yura Lazebnikov is directly involved in the company’s operational processes. He is a decisive link in shaping company strategy, developing and implementing the company’s new business courses, as well as communicating with potential partners.
In 2012, Yura Lazebnikov founded WePlay together with business partner Oleg Krot. His achievements include taking it to the multinational level, with offices and esports studios from Hong Kong to Los Angeles.

At WePlay Studios, Maksym Bilonogov is responsible for the company’s strategic development, organizing gaming shows and tournaments, and the creation of audiovisual content unparalleled in esports and gaming. In 2022, Maksym Bilonogov was on the 30 under 30 list by Forbes Ukraine. Earlier, in 2020, he became one of the 30 most influential people in Eastern European esports, according to Forbes.
In 2021, Maksym developed the Animation Director course with Kyiv National I.K. Karpenko-Kary Theater, Cinema, and Television University, becoming the youngest course master in its history.

Dima has more than 10 years of experience, of which the last five years have been in chief positions. He joined the WePlay Studios team in October 2019. Dima Kushnirenko is a certified professional in the field of accounting and financial reporting who holds an ACCA (Association of Chartered Certified Accountants) DipIFR.
His main area of work is optimizing business processes and teamwork within the financial department to ensure that the company is functioning effectively.

At WePlay Studios, Mykola “Nik” Fert serves as a broadcast producer and production project manager, where he oversees the planning and execution of complex production workflows across a wide range of esports, game shows, and live broadcast projects. During the actual livestream, Nik steps in as a showrunner for the majority of WePlay Studios projects. Since 2018, Nik has played a key role in coordinating cross-functional teams involved in tournament operations, creative development, and studio production. Nik serves as a point of contact between WePlay Studios and its clients, making sure all the features of the project are being executed on the highest level.

Ihor Chupryna is a creative professional with more than 15 years of experience in the television and broadcasting spheres, who joined WePlay Studios in 2021. Ihor is responsible for the conceptual development of stage designs for shows and competitions that the company is working on, as well as for their direction and management. During his career, he also worked as a scenographer and show director for international events like Eurovision, X-Factor, etc.
OUR PROJECTS








MASTERS OF CREATIVE SHOWS
The team was shortlisted for the Sports Emmy Awards for 2022 for outstanding coverage of an esports event and was a 2024 Webby People Voice Winner for producing the VTuber Awards.
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Outstanding Esports Championship Coverage
Shortlisted
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AI, Metaverse & Virtual Experience
Webby Awards People’s Voice Winner
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Best Production Strategy
Finalist
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Creative Team of the Year
Finalist
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AR/VR Professionals
Grand Winner
OUR OFFICES AND CONTACT
WePlay Studios has its own ecosystem of venues and studios for creating content of any kind and difficulty level in Los Angeles, the United States, and Kyiv, Ukraine.
- 235 W Florence Ave. Inglewood, CA 90301
- Dniprovska Embankment, 21, Kyiv, 02000
